G is for…

GIFFGAFF!

What’s Giffgaff, you might be thinking? Well, what might it be?

My first thoughts were that it’s a word for what well-to-do people say when they mess up a sentence, as in “I’ve made a real giffgaff there.” Or it could be an insult, along the lines of a nincompoop, eg, “O, you giffgaff!” Maybe it could be some kind of cleaning product, given that it sounds like Jif, which later became the way more rubbish ‘Cif.’ The advert might say something like “Look at how Giffgaff cleans away all the dirt! Proven to be 98% more effective than other leading brands.”

Add to these suggestions anything you also might have come up with, maybe it’s a kid’s clothing brand or another euphemism for nakedness. All fairly decent guesses I think.

But no, it’s a mobile phone network! It just seems silly to me, a mobile phone network called Giffgaff. And who thought it up? Were they sitting around in the board room, bouncing ideas around and THAT came out as the best one? Really? What were theothers? Fliff-flaff? Binkbonk? Doodah? Fluffoff?

I know Orange and O2 and 3G aren’t particularly inspiring names, or anything to do with phones, but they’re at least credible. Just straightforward. And the advertising which includes the name is memorable. The future’s bright, the future’s Orange. Simple. I doubt many people would sign up if the advert went ‘The future’s bright, the future’s Giffgaff.’

Quite a few things have names that I think must have been a result of no-one else turning up for the Ideas Meeting in the board room, or everyone being tired/on drugs/too scared to say it sounded rubbish.

Wii. It’s just basic silliness. Playing on the Wii is NOT an appealing prospect and, in fact, I believe most people grew out of that after doing it once as a toddler and being told that it’s not for playing with, dear, it belongs in the toilet.

A brand of biscuits that was quite popular when I lived in Southern Africa was called Eet-Sum-Mor. What is that about?! It’s like they asked a 14 year old what might sound ‘cool.’

“O just do it a bit like text-speak and it’ll raise your coolness ratings by a billion!” says the 14 year old. “Ok,” say all the grown ups. “If that’s what the kids are doing nowadays, let’s go with it. We were going to call it Eat Some More but Eet-Sum-Mor is better. Should we add ‘LOL’ on the end too? Oo! Tempting!”

Advertisements

9 responses to this post.

  1. I’m on giff gaff, and I’ve got to say, lazymaisey, that it’s great most of the time! £10 a month, unlimited texts, unlimited data, and 250 minutes plus free calls to other giff gaff members!

    By the way, if you would like someone to write a guest post for one of these letters, let me know! 😉

    Reply

    • Haha! I didn’t realise anyone even used it! I thought it must be one of those things that 2 people in the entire world used!
      I’m definitely open to guest posts. Send one along, I’d love to include it. Choose any letter you like.

      Reply

  2. You do have to wonder what marketing people are thinking sometimes.

    Reply

  3. Posted by Andy Maisey on April 15, 2012 at 09:18

    There’s also the product called “Pif Paf”. When we lived abroad, 30 years ago, we used to put this powder down to kill ants, cockroaches and other insects. It’s still going today.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: