A is for…

Ok, it’s April and, as far as I remember from last year, it’s AtoZ time! I haven’t seen anything about it this year but I reckon it’s still running and it was fun last year. So I’m going to go for it. You post one letter every day, missing out Sundays and finishing on the last day of the month. So here goes…

A is for….. Abel & Cole!

There has been a revolution in my world. Following my instructions few days ago, to try and reduce my air miles while shopping, I made sure that nothing I bought had been flown in from other countries. It was difficult because the cold weather prevents very much from being grown in England at the moment but I did it and it was fun because I had to be more imaginative with the ingredients I did find.

Then I spotted an Abel & Cole catalogue someone had given me because they order with them. Abel & Cole are a company who source local products and deliver to your door. They started in South London with fruit and vegetable deliveries and now do a whole load of stuff. You can get your meat, fish, eggs, milk, yoghurt, food cupboard stuff, etc from them, plus things that aren’t food, like bathroom and kitchen products, toilet roll, cleaning products…. The list is endless. Most of the products are organic with but some of the meat, you have the choice of organic or non-organic. Another fabulous thing about them is that when you’re ordering online, you can check the product information to see what country it is from. And even the things which aren’t from the UK, aren’t flown in so you know you’re shopping has zero air miles. Phew!

So I took the plunge and ordered from them. When ordering meat, I included venison because I know there is a deer cull at the moment and I don’t like the idea that perfectly good food is being wasted.

My vegetables came covered in dirt which, sucker that I am for anything farmer-ish, pleased me immensely.
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All my things were delivered in cardboard boxes that I was told to fold down and leave out when my next delivery is due. All the packaging was labelled to be recycled or given back to Abel & Cole for reuse.

And suddenly, I found myself falling in love with Abel & Cole. I just love them. I can’t help myself. I tried not to fall for all the cutesy notes about recycling and the stories about where my food had come from or the note telling me that I could log on to my online account and find recipes for the things I had bought. But I fell. And I have fallen hard.

Then a whole new world opened up to me…. The world of NOT SUPERMARKET SHOPPING anymore! A thing I’d never considered. And I am very excited! Today, in fact, I am going to a farm about half an hour away to go to their farm shop to see me over until my next Abel & Cole delivery.

I love the idea of seeing where my food is coming from or having a more direct link to the people who produce it. I have logged onto the websites of the farms and fishermen who provide the things I am getting through Abel & Cole and it’s really refreshing, knowing about who is feeding me!

So far, I haven’t been to a big impersonal supermarket for five days. Let’s see how long I can go for.

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7 responses to this post.

  1. Posted by Alex Jones on April 1, 2013 at 09:48

    Wow, great example of what can be done avoiding supermarkets altogether.

    Reply

    • Thanks. I’m just back from the farm shop, loaded up with tomatoes and cauliflowers and parsnip. It’s so lovely to have something that’s straight from the ground you’re standing on 🙂

      Reply

  2. I am glad you are doing what feels important to you! That’s such a good thing.
    Scott

    Reply

  3. […] have utilised two of my recent blogging themes today (Trying To Be Useful and AtoZ) to tell you about the latest exciting developments in my […]

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  4. […] went there in March on a fruit preserving course and had been itching to get back. Since getting my groceries from Abel and Cole, I am totally on the soup scene, for using up the leftover vegetables the day before my new […]

    Reply

  5. […] best thing to come from following the book so far. As Going Green by Simon Gear encourages people to avoid the air miles involved with supermarket shopping and grow your own etc, I decided to give this a proper go. So I got some thyme and some chives and […]

    Reply

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