Rubbish adverts

Omygoodness, where to start? There are so so many rubbish adverts on TV at the moment, I’m beginning to think there’s been some big meeting and an agreement to only show nonsense.

The first one that springs to mind is the one for Sure deodorant. It’s awful. There are lots of close ups of women’s faces looking all serious and tough. And the voiceover goes something like this, “Women are strong. Not strong with an asterix. Strong. And strong women sweat…” etc etc blah blah, Sure is the best etc.

There are million things wrong with this advert. I am prime example of what is wrong with this advert. I am a sweaty gal. All I have to do is walk a little way down the road and I’m starting to get warm. So I am a woman and I sweat. Am I strong? Not so much. I’m not noted for my strongness, I can tell you that. So what am I to do? I do sweat. But I am not strong. Am I allowed to use Sure. Or do I have to be ‘strong.’

Also, the strong thing is like nothing to do with anything else in the advert. They basically just go, “Look at these strong women. Now buy Sure.”

It’s just nonsense. It’s words that someone threw at a page and read them out in the random order that they landed. At the end it says something like, “Sure. Because we’re strong.” Ridiculous.

Next up is an advert for some phone company, O2 or something. There’s a cat sitting around then it decides to be like a dog for a day. It does all these dog things and runs around then at the end, it tells me to log onto be-a-dog.com or whatever the website address is. Now this annoys me. It’s like, “We’re not going to tell you what the advert is for. We’re just going to give a web address and you have to come and find out what the advert’s about for yourself.”

I’m sorry, no. No. This is not what adverts are for. First you do something to grab my attention, then you tell me what it’s for then you tell me why I should get it then I make up my mind. If you only do something to grab my attention and I’ve got to bloody faff around on the internet to find out what is being advertised then you’ve lost me. I’m sorry. I’m out. This thing you’re advertising could be great, could change my life. But you’ve lost me. Don’t make me do your job. If I ever did log on, it would be to find out what phone company not to use.

The same with gocompare.com. The most irritating adverts. Even worse when they started trying to get on side with the public and take the piss out of themselves. Awful. In such contrast to the relatively amusing comparethemarket.com adverts. I remember a friend asking me about something like insurance and I was like, “Don’t use gocompare! Don’t use them! On pain of death!”

There’s another one for some double glazing company. There are six burly guys outside a house and a bald guy comes out shouting indecipherable words. He walks up to the camera still shouting then a website address comes up, then the advert is over. All in the space of about ten seconds. And I only know it’s double glazing cause I looked it up when writing this post. Nothing about the advert indicates double glazing. It’s awful. It’s rubbish. It offends me.

I’m going to stop there otherwise I’ll keep writing all morning. There are so many to choose from!

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6 responses to this post.

  1. I have missed nothing then since I gave away my television. Seems the marketing people are losing their creativity in the same way as the music and film industry is growing bland and uncreative.

    Reply

  2. I watch very little TV. I don’t even have cable. I use an HD antenna for a couple of stations and have a ROKU box for movies. I watch some series on computer through hulu or Amazon. Commercials are, at least, must shorter than TV ever was.
    Scott

    Reply

  3. Posted by Veronica on November 15, 2013 at 11:51

    Thank you for making me laugh out loud, was having a shitty day until I read this! I totaly agree with you on the state of adverts! No imagination or creativity. I think Kids could do a better job.

    Reply

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